What are the key components necessary to establish a strong brand identity? Great brands evoke a memory, feeling or reaction in each of us. This response provides an opportunity for companies to build customer loyalty and competitive advantage.
In this four-week online course, current and aspiring entrepreneurs will learn how to establish a brand identity through a set of expert webinars with Shelly Lazarus
, Chairman Emeritus at Ogilvy, and Nadja Bellan-White
, Executive Partner at Ogilvy, and a series of practical activities, applied assignments, and collaborative peer interactions designed to turn business theory into an actionable plan for growth.
Learning objectives include: